The vision of Apricot Lane has always been to create a shopping experience that has that “WOW” or “IT” factor. The kind you feel the moment you walk in. Apricot Lane Boutique Billings opened on April 29,2011 and is striving to change the way people view shopping. The basis for that is highly dependent on a staff that made sure everyone who enters, feels an immediate sense of belonging and an easy friendship that feels more like shopping in a friend’s closet, rather than a self-impressed stranger’s retail gig. They will share real compliments and real thoughts versus the “canned” communications that would be so laughable if it wasn’t so uncomfortable. No success, whether in business or personal is achieved alone which is why the ladies at Apricot Lane work as a team, bringing out the best in everyone involved. We love each and every one of our customers and will give our personal best at creating that “WOW” factor for all.